Tony Guarnaccia: How to be More Resilient in Business
July 24th, 2020
27 mins 20 secs
About this Episode
- Leverage time effort and money
- Results Loop - 6 factors: markets you serve, product you provide, value, number of buyers, size & LTV, loyalty.
Tony has helped thousands of businesses survive crises. Whether it was post 9/11, during
the Great Recession or amidst massive company acquisitions, Tony has helped businesses
navigate the uncertainties and emerge stronger on the other side.
As a child, Tony experienced firsthand the devastating crisis of business failure when his
parents’ small business failed and they lost everything, including their home. Its impact on
his life was powerful. Having lost everything, he determined he would one day figure out
how to help business owners like his parents by learning how to run a profitable business.
This mission shaped his entire 20-year career. As an entrepreneur, business owner, and
enterprise marketer, Tony worked with, literally, the best businesses in every industry,
including Google, Microsoft, ADP, Ford, BMW, Mohegan Sun, and Morgan Stanley to
name a few. And he has helped grow over 10,000 small businesses and a dozen
Fortune 500 companies.
After working with the best businesses across hundreds of industries, he learned how they
grow consistently and predictably, using adversity to pivot towards opportunity in order to
survive and thrive in all manner of economic conditions.
His mission now has a name: Democratize Marketing — to share with small business owners
and entrepreneurs exactly What to Do to grow profitably, How to Do It, and How to
Leverage the Resources to Make It Happen. He believes that by growing small businesses,
together we can impact not just our local communities but also our world. Check out his free manifesto here: